Company
Negotiation Intelligence — Building the Future of Negotiation Performance
Negotiation Intelligence is the ability of individuals and organizations to achieve measurably better negotiation performance through systematic negotiation management.
Our Vision
A structured, measurable, continuously improving negotiation capability in every organization.
We enable organizations and individuals to negotiate smarter each day. Negotiation should no longer depend on individual talent, intuition or reactive decision-making — it should become a system-driven function that creates consistent, scalable business impact.
Our Mission
Combine human expertise, emotional intelligence and AI into a unified system.
Our mission is to enable professionals to prepare better, decide smarter and negotiate with clarity and control — turning negotiation from a one-time event into a continuous performance system.
Our team has already worked successfully with:
Logos and references from negotiation trainings delivered by the founding team.
Leadership
Negotiation performance can be designed, trained, and optimized.
Negotiation Intelligence is led by experienced professionals who combine real-world negotiation expertise, strategic business understanding, and innovation in AI-supported systems.
Real-world negotiation expertise
Strategic business understanding
Innovation in AI-supported systems
Founder & CEO
Jörg Köck
Founder of Negotiation Intelligence and a recognized expert in modern negotiation management. Decades of experience in complex B2B negotiations.
“Negotiation success is not accidental. It is the result of structured preparation, clear thinking and controlled execution.”
Worked with
- • Procurement teams
- • Sales organizations
- • Leadership and executives
His approach combines
- • Classical negotiation strategy
- • Behavioral and emotional intelligence
- • AI-supported systems
This led to the development of Negotiation Intelligence — a structured approach that transforms negotiation from an individual skill into a scalable business capability. His focus is on building AI-driven negotiation systems, enabling organizations to prepare systematically, and helping teams perform better under pressure.
In modern negotiations: you don’t lose in the room — you lose before entering it.
About Jörg Köck
The pioneer of revolutionary negotiation strategies
After 25 years as a negotiation trainer for global market leaders such as Hilti, Lufthansa, Hartmann, Geberit, Peri, Voestalpine, and Swiss, I asked myself a central question: How do you achieve the best results in every negotiation and reach your goals, regardless of the situation? This question motivated me to develop a groundbreaking system that systematically analyzes negotiations and makes trust and personal impact measurable.
Today we have developed a state-of-the-art negotiation and sales simulator that allows my clients to precisely identify, in realistic scenarios, which methods bring the greatest success. This simulator is the result of decades of experience and cutting-edge AI technology — a tool that takes negotiation to a whole new level.
In my career, I have completed projects that were considered impossible — such as the restructuring of a struggling mechanical engineering company or the coordination of flight tests with up to 48 Tornado fighter jets. What others deemed unfeasible, I have successfully accomplished.
Over 40 years ago, I already worked with artificial intelligence, and this helped me develop pragmatic, simple AI-supported tools that lead to successful negotiation management. Now, with the advent of generative AI, I’m coming full circle and developing true negotiation intelligence — intuitive, powerful, and future-proof.
Who is behind Negotiation Intelligence
Decades of negotiation practice, translated into a product
Jörg Köck
Founder
Jörg is a negotiation innovator, entrepreneur and founder of Negotiation Intelligence AG, based in Lucerne. With over 30 years of experience in leadership and negotiation training, he is the bestselling author of “Der Preis ist zu hoch” and a sought-after keynote speaker. At NI he combines strategic clarity with emotional intelligence, building Freya as an AI-powered negotiation simulation platform.
Ribanna Dittrich
Team
Ribanna brings extensive teaching and learning experience from eight years of academic training at British universities. At NI – Negotiation Intelligence she ensures smooth collaboration and delivery across all projects, acting as Team Lead and Product Owner in every area that drives NI's mission forward.
Manahil Pasha
Team
Manahil brings 6 years of experience in marketing strategy, content and digital communication across international markets. At NI – Negotiation Intelligence, she shapes the brand's marketing and digital presence while translating complex ideas around negotiation and AI into clear and engaging communication across campaigns, content and digital channels.
Prof. Christoph Hilger
Expert Partner
Christoph is a professor of media-specific speech, as well as a speaker, actor and coach. He trains and coaches professionals and executives in voice, rhetoric and body language. At NI – Negotiation Intelligence he is the specialist for non-verbal communication, high-impact presentations, voice training and body language. The practical application of his expertise is built into Freya.
Our Evolution
From Training to AI-Driven Negotiation Systems
Negotiation Intelligence did not start as a technology company. It started with a simple observation: most organizations struggle in negotiations not because of lack of knowledge, but because of lack of structure and application.
Phase 1
Training & Coaching
- • Negotiation training
- • Coaching professionals
- • Improving individual skills
Phase 2
Structured Methodology
- • Standardized preparation methods
- • Repeatable negotiation processes
- • Clear decision-making structures
Phase 3
AI-Driven Systems
- • AI-supported planning
- • Data-driven insights
- • Continuous feedback loops
Today
Negotiation is no longer just training or experience. It is a system that can be scaled, measured and continuously improved.
Press & Media
Negotiation Intelligence is actively contributing to the conversation around AI in negotiation, modern negotiation management, and decision-making under pressure — through industry events, webinars, expert sessions and strategic collaborations.
contact@negotiationintelligence.comCareers
We are building the future of negotiation. If you’re interested in strategy, AI applications in business, behavioral and decision sciences, or B2B transformation — we’re always open to connecting with people who think differently.
Reach outContact
Whether you’re exploring solutions, partnerships, or simply want to learn more — we’re here to connect.
Turn negotiation into a scalable competitive advantage.
Discover how Negotiation Intelligence can transform your organization’s negotiation performance.